Jessie Frietze-Armenta

Jessie Frietze-Armenta is the founder of Shred Cycle, a pre-seed circular materials startup reimagining how polyurethane waste is recovered and reused. A competitive skateboarder turned sustainability founder, she’s building scalable circular textiles from discarded skate wheels and production scrap to make sustainability the standard, not the exception. Jessie brings a background in environmental policy and sustainable consumer products, with an MBA from Loyola Marymount University.