The Missing Link: Unlocking Value at the End of the Chain

There is a disconnect that keeps recycling systems from fully closing the loop. This talk explores how Shred Cycle transforms polyurethane skateboarding waste into refurbished products and recycled textiles by using community storytelling, accessible pricing, and culturally grounded design to engage the end customer. By creating value at the end of the circular supply chain, hard-to-recycle plastics become a gateway to new markets, inclusion, and real sustainable impact.